For the last year I have been working to take our ideas to the next stage. Today, that demanding and challenging process has reached it’s goal. I’m excited to announce that as of today, Coast Radar is formally transitioning to our new brand UK Beaches Guide.
You may have loads of questions and I will do my best to answer them, but if I have missed anything please get in touch on our new social media channels.
Why We’re Leaving Coast Radar
Coast Radar began in 2009 as a hobby and although is still run by just myself it has become more of an obsession than a hobby.
But today, we’re moving away from Coast Radar for a number of reasons:
- Too Big an Ambition: the idea was to create a worldwide coastal portal but it soon became apparent I was trying to run before even climbing out of the cot.
- Confusing: the idea of a Coast Radar being used to find a coastal location was too subtle and searches would return coastal defence articles.
- Requests: being asked by my visitors to concentrate on the UK beaches and surrounding areas.
- My Interest: I love the UK Beaches and Coast!
The Mission & Vision of UK Beaches Guide
Our mission is to inspire people to visit UK beaches and the UK coastline.
UK Beaches is about creating a collection of apps to list all the beaches, places to visit, things to do, accommodation options, travel news, ideas & blogs to help people plan a UK coastal trip.
It also provides an affordable platform for small single owner businesses to compete on an equal footing to the big established brands. I don’t want to be greedy, by affordable the aim is just to cover the running costs of the UK Beaches online estate. This means if you are a business owner and like the resource as a whole then listing and advertising keeps it available.
Last year we changed the website from coastradar.com to ukbeach.guide but it has taken a further year to get a consistent set of social media channels. We finally settled on ukbeaches which has also meant another change to the main website -> ukbeaches.guide
The launch enables UK Beaches to now becomes a consistent brand and community across all channels. Whatever social media channel you visit, entering ukbeaches should find us. The channels we are on include:
Throughout October we will be encouraging our existing coastradar subscribers to make the move over to ukbeaches, with the aim for November to be totally focussed on the new accounts.
We are excited about…
- Building a strong UK Beaches community.
- Creating the definitive UK Beaches online resource.
- Assisting small UK coastal businesses to flourish.
- Making UK Beaches website and channels even better through greater focus.
- And hopefully… as a result of all this,
inspiring more people to visit UK Beaches and the surrounding coastline.
All we say is why not join in and make this a great active community.
We are trying to move people across the social channels where possible but we recommend you visit ukbeaches and subscribe/like.
If you have a link pointing at coastradar.com please change it to ukbeaches.guide.
Coast Radar was something special, and UK Beaches Guide, with your help and support, will be something even more special. You can reach me directly now via ian at ukbeaches.guide, or tweet @ukbeaches.
With lots of gratitude,
Owner – Researcher – Designer – Coder – Writer – Photographer – Tea Maker at UK Beaches Guide